Instant Splash
Wisconsin Lottery - Instant Scratch Donut
Wisconsin Lottery was looking for an updated concept for their Instant Scratch Games “donut” to be used to highlight new scratch games throughout the next 3 years. The intention was to choose one of three shells - a cool palette, warm palette, and full spectrum palette - that can be used to promote the scratch game that month. Since we wouldn’t know the featured game each month, we chose to utilize common icons seen throughout the lottery’s history and also ones that could be unique to Wisconsin.
Worked one-on-one with Radar Studios to develop the icon’s look & feel to be used across spots.